Samsung Utilizes ServiceBench for Service Optimization

Global Consumer Electronics Manufacturer Implements Service Management Solution to Enhance the Performance of its North American Service Network

Fairfax, VA ... August 22, 2007 – ServiceBench, Inc., the leading provider of web-based service management applications, today announced that Samsung Electronics America, Inc., a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, has implemented its Service Management solution to optimize the performance of its North American service network.  Samsung will utilize the web-based solution to enhance the efficiency of its in-home service and processes in support of all North American product lines to ensure the best possible customer experience.

“As one of the fastest growing global brands in consumer electronics, Samsung is committed to achieving service excellence,” said Bob Weis Vice President of Customer Service with Samsung Electronics America, Inc.  “The ServiceBench solution will tightly integrate the people and technologies that support our North American products, allowing us to respond to and resolve service issues as quickly and efficiently as possible.  Our commitment to service optimization will ensure a consistently positive customer experience and promote brand loyalty.”

The ServiceBench solution will facilitate the efficient dispatch of qualified Samsung service technicians to quickly resolve in-home customer service issues. ServiceBench captures and stores valuable customer data at every stage of the claims process to expedite fulfillment and track customer satisfaction.  Sophisticated analytics capabilities will rapidly surface reoccurring product or service provider issues in order for immediate corrective action to be taken.

“We are pleased to add Samsung Electronics America, Inc. to our growing list of consumer electronics manufacturing customers who recognize the strategic value of service excellence,” said Michael Dering, CEO of ServiceBench.  “Our experienced team of service professionals will work closely with Samsung to optimize the performance of their service network and achieve the highest levels of customer support.

###

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung's North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine "America's Most Admired Companies," and ranks # 20 in the BusinessWeek "The Best Global Brand 100 2006." Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit www.samsung.com for more information.

About ServiceBench

ServiceBench is a leading provider of service management solutions that integrate post-sales service activities including service call management, field service management, parts management, claims management and service contract management.  The ServiceBench on-demand system easily enables service transactions between manufacturers, retailers or extended warranty providers and their network of parts suppliers, distributors and service